(As an example, this still happens, even now: Just recently, I spent 4 months working on a business idea with my team, spending a huge amount of time and money, until we ultimately concluded it wasn’t worth it. We shelved it away and I wrote an email to the team, telling them, “We can’t figure out how to make this work. We’ll re-look at it in 2 years.”)

Your Ads. The key to success will be in your ability to get the word out about your classes. Word of mouth will play an important role in your marketing efforts because taking classes is something that friends like to do together. Don’t just rely on friends and family, though. Post fliers in supermarkets, churches, and school bulletin boards. You’ll definitely want to have an online presence so people who are searching your area for such classes will be able to find you. You can establish one by creating a website, and then using digital media to spread your message. And don’t forget your neighborhood as a source of business. Take some time to visit your neighbors, even if you just visit one block a day, and tell them about your new business.
Accommodate Multiple Forms of Payment: Many deal-seekers carry cash, but you want to accommodate every potential buyer. So, in the days leading up to the event, consider purchasing a point-of-sale system that can accept credit cards. Square is a popular and relatively cost-effective option: it doesn’t cost anything upfront and bundles credit card processing fees into its own per-transaction fees, resulting in a net expense of 2.75% for most transactions (net of $97.25 for every $100 charged). This is a small price to pay to capture the ever-growing cashless consumer demographic. On the day before the sale, visit the bank and grab $100 in small bills and coin rolls to ensure you’ll have enough change for buyers who do prefer cash.
Build your audience on a course community: If you’re just getting started building an audience for yourself and want to leverage communities already actively looking for content you can choose to host and sell your online course on a site like Skillshare or Udemy. These are easy, cost-effective ways to build an audience and test your niche to see if there’s demand for it.
Become a freelancer in an area where you have expertise. If you have a skill that’s in demand, you can sell your services directly to clients who need them. Advertise your services on a personal website and look for freelancing jobs on sites like Upwork, Freelancer, and Fivrr. Additionally, hand out business cards and encourage happy clients to tell others about your work. Here are some ways you can earn money as a freelancer:[15]
Hunt for under-priced used books that you can sell online. Download an app that reads ISBN numbers so you can scan the barcodes on books. This will pull up the book’s current price on Amazon so you can see if it’s worth trying to resell it. Then, visit used book stores, thrift stores, and garage sales to look for high value books. Post the books for sale online using sites like Amazon or Ebay.[9]
×